DIGITAL MARKETING STRATEGY AND DELIVERY ORDER SERVICE TO INCREASE BUMDES TEGALSARI SALES

Abstract

The digital era requires BUMDes Tegalsari to adapt, particularly in terms of online marketing strategies and delivery services. However, the implementation has not been able to significantly increase sales. This study aims to analyze the underlying problems in both aspects and formulate applicable integration strategies. The method used is descriptive qualitative with data collection techniques of in-depth interviews, participant observation, and documentation study. The data was analyzed using the Miles and Huberman interactive model. The results of the study revealed that the digital marketing strategy was not optimal due to inconsistent content, low-quality material, and minimal audience interaction. Meanwhile, delivery services were constrained by limited infrastructure, narrow geographical coverage, and inefficient delivery times. Based on these findings, an integrated strategy was formulated that includes optimizing social media with structured content planning, developing delivery services by adding to the fleet and improving route efficiency, and forming a competent team supported by ongoing training. In conclusion, the implementation of these recommendations is expected to boost sales volume and the contribution of BUMDes Tegalsari to the village economy.