A Community-Based Model for Edu-Tourism Promotion: Strengthening Collaboration between International Students and Local Wisdom in Ketindan Village, Malang

Abstract

Ketindan Village in Malang possesses significant natural and cultural potential, yet its tourism development faces challenges such as a lack of distinctive branding, an underdeveloped iconic appeal, and limited promotion strategies. This study addresses these gaps by proposing a community-based edu-tourism model that strengthens collaboration between international students and local wisdom. Utilizing a participatory action research approach, the model was co-designed with the local community, international students, and stakeholders to create integrated programs that synergize the village’s cultural and agricultural heritage with global perspectives. The findings demonstrate that this collaboration successfully builds unique branding and iconic experiences, while enhancing promotion through international networks. The model not only enriches the experiential learning of students but also fosters sustainable tourism that empowers the local economy and preserves cultural heritage. This research concludes that a community-based collaborative framework is effective in transforming local potential into competitive and sustainable edu-tourism.